St. Pancras International

For my University Case Study, I have been commissioned to improve the digital and physical retail experience, through innovation protocols and to enhance the user experience in retail and travel. I had to consider how to build a reward system in my design innovation for repeat visitation. 

Further considerations towards motivating and engaging my target audience have been also essential. 

Target demographic: Millennial traveller/ Business executive/ GenX. 

The design branding had to coincide with the existing St Pancras International brand.

I had to consider the value proposition for the end-user via UCD – how will he/she benefit from my design? 

Goals to design for: 

1. Accessibility – find a disabled toilet. 

2. Book Eurostar 

3. Discover Retail 

4. Book a Restaurant