For some projects it’s an advantage to start with a stylescape
Why Stylescapes?
Stylescapes are meant to generate some sort of emotional response from the client when they see what’s in front of them. They’re also there to serve as a point of reference to establish the overall look and feel of the brand identity, digital product, music video, or whatever it is you’re designing.
Stylescapes open the door to a collusion of ideas, giving you and your client the chance to collaborate and communicate clearly and effectively. Your client can point to a specific element or an entire Stylescape and tell you, with zero hesitation, whether they like it or not.
Rather than continue to guess what their words and ideas look like, you can find certain images, colors, or typefaces that visually represent what they’re thinking.
You can bridge the gap between what they say versus what they mean, get them to see what you see, and jump into the design process with more confidence.